Client Work
Choose U
Emergency marketing sprint for a Guilford County workforce program. Video ads, CTV, and social campaigns delivered in 72 hours. 40 applicants in 4 days.
Client Work
Emergency marketing sprint for a Guilford County workforce program. Video ads, CTV, and social campaigns delivered in 72 hours. 40 applicants in 4 days.
Choose U is an organization dedicated to educating and employing adults across America. When Guilford County, North Carolina couldn't reach enrollment targets for their Manufacturing Technician 1 program, Choose U brought me in with four days notice to deliver a full marketing campaign.
I wrote the scripts, generated AI voiceovers, produced three video ads with 2D animations, and launched connected TV and social media campaigns, all in 72 hours. The ads reached 27,000 households and generated over 250,000 social impressions in the first five days. We went from 6 applicants to 40 in four days, filling two full cohorts that graduated in March 2026.
Aerial footage of the Greensboro area sourced and edited for the campaign videos.
Three video ads with AI voiceover, animation, and stock footage. Scripted, produced, and live in three days.
From 6 registrants to 40. Two cohorts enrolled, trained, and graduated with careers by March 2026.
Connected TV ads delivered into homes across Guilford County ZIP codes.
Well under industry average. 250K+ social impressions in five days.
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