DefeatDD Campaign

Working with GMMB on a Gates Foundation campaign meant the stakes were high from day one. The DefeatDD campaign tackles child diarrheal disease, one of the leading causes of child mortality worldwide. Every design decision carried weight because the subject demands both urgency and respect.

The infographics had to communicate mortality data without being sensationalist. Each data point represents real children. That's not abstract. The visual language had to balance urgency with dignity, making people care and act without resorting to shock imagery. I built the infographics in Illustrator with a style that's clear, human, and direct. The InDesign layouts for print carried the same tone, giving each statistic enough space to register emotionally before moving to the next.

The social media assets needed to work in feeds where attention spans are measured in seconds. I designed them to stop the scroll with a strong visual hook, then deliver the message in a way that's immediately understandable. No jargon, no dense paragraphs. Just the essential truth about what's happening and what can be done.

The campaign earned a gold award, which validated the approach of leading with empathy over shock value. You can communicate the severity of a global health crisis without exploiting it. Good design finds that line. I'm proud of how the unified messaging resonated across every format, from infographics to social cards to printed collateral, and demonstrated that thoughtful visual storytelling can amplify critical health narratives.