OpenGov / Studio 2G

I led the brand launch for Studio 2G, a sub-brand under OpenGov and Atlantic Media Group. Sub-brand work is tricky. You need to create something that has its own personality while still feeling connected to the parent brand. Go too far in either direction and you end up with something that either looks like a knockoff or feels like it belongs to a completely different company.

The signage had to work at event scale, which means bold, legible, and visually striking from across a conference hall. Print materials needed to function as leave-behinds that people would actually keep, not toss in the nearest recycling bin. I designed everything from the handouts to the digital assets with that in mind. Every piece had to carry its weight.

Atlantic Media Group's brand standards were the floor, not the ceiling. I respected their guidelines on typography, color, and tone, then pushed beyond them to give Studio 2G a distinct visual language that could stand on its own at events and in digital spaces. The result is a sub-brand that feels fresh and intentional while clearly belonging to the AMG family.

From the initial concepts through final production files, the whole system was designed to be extensible. Future events and campaigns can pick up the visual language and run with it without needing to reinvent anything.